The Pursuit of Knowledge: “No such thing as a stupid question"

Jordyn Amazeen

There’s “no such thing as a dumb question.” It’s likely that we’ve all heard the phrase before. Perhaps it’s not universally applicable to every situation but for the purpose of learning, I would argue that the statement is true.

The concept that there are no dumb questions stems from the fact that everyone has a unique perspective and experience. In the field of PR, asking questions is critical. Without a deep understanding of clients, their business landscape and solutions, it’s just not possible to deliver effective communication efforts that fall in line with client's overarching objectives. “Fake it until you make it” only works to a certain extent.

While PR professionals are specialists in their respective fields, learning is constant. In the tech industry, oftentimes clients are bringing to market new solutions, breaking ground in previously uncharted territories or forging new partnerships, and as PR professionals it is up to us to make sure we understand the different facets of our clients’ businesses to best create, implement and execute strategic PR programs.

It is not up to PR professionals to know it all, but it is up to us to make a proactive effort to be informed; to seek information and understanding; to be curious.

The University of Southern California (USC) Annenberg School for Communication and Journalism has offered seven skills that every PR professional needs. The list includes communication, writing and creativity, which are all skills that simply cannot be effectively executed without an in-depth knowledge of a client’s business.

Personally, I love the opportunity to have “data dumps” with product managers, marketing directors, in-house PR agency counterparts – whoever the correct point person is – to “pick their brain,” probe and ask thoughtful questions about a new product, concept, partnership, etc. These “data dumps” also serve as a good avenue for PR professionals to uncover any potential sensitivities associated, and with the right questions, can offer a wholesome, encompassing view.

With regard to media relations, asking questions is a building block to fostering strong relationships. Showing interest in others' perspectives and actively listening to their responses can foster trust and credibility in interactions, helping to build long-lasting partnerships that are based on mutual respect and understanding. Also, when speaking with press, asking questions can also help PR reps stay informed about industry trends, competitor activities and changes in the media landscape.

The pursuit of knowledge is a never-ending journey. Whether entry-level, executive or in-between, it’s important to seek new perspectives, challenge assumptions and view asking questions as an opportunity for growth and learning.