Positioning an Enterprise Storage Powerhouse
When SanDisk acquired Pliant Technology, a Walt & Company client that launched the world’s first enterprise-class Flash Drive, it embarked on a strategy to change the way businesses stores data. That acquisition marked Walt & Company’s role as SanDisk’s first Enterprise agency. From there, additional acquisitions of both data storage hardware and software companies provided ongoing opportunities to advance SanDisk’s stature among the editors, analysts and bloggers following this fast growing market.
Case in Point: The Enterprise Storage Sense Blog
The Enterprise Storage Sense Blog was developed by Walt & Company as a company and industry forum for the exchange of ideas and information on the burgeoning enterprise flash market. It also served as a credible channel to share insight from analyst, executives, as a teaching platform to discuss industry issues, and to celebrate company and market wins.