Elevating the Brand
Our partnership with D-Link began in 2010 with the primary goal of elevating brand value within the home and business networking markets. Since then, our program has expanded to include positioning D-Link product and technology leadership with security cameras, network switches, smart home automation, and in the growing Internet of Things (IoT) arena. Competing with many of the largest tech brands in the world, our D-Link public relations efforts have resulted in more than 500 positive product reviews.
Case in Point: The Ultimate Home Wi-Fi Router
Looking like a cross between an alien spacecraft and a Dungeness crab, D-Link’s AC5300 Ultra Wi-Fi Router provided the Walt & Company team an ideal opportunity to showcase D-Link technology prowess and innovative, world-class industrial design. In less than one year, we’ve generated more than 60 positive product reviews, 1,000 articles and over 1.8 billion impressions, with accolades from a range of top technology and consumer outlets, including, Engadget, USA Today, The Verge, and Mashable.
Second Case in Point: D-Link and McAfee Join Forces at CES
D-Link partnered with McAfee to develop one of the most important new home networking products ever, the D-Link AC2600 Wi-Fi Router Powered by McAfee. This powerful solution automatically increases security for all devices on a home network, integrating both companies’ technology to easily and economically advance online security as our lives become increasingly connected.
The results were outstanding: 13 in advance and 32 on-site editorial meetings/product demos resulted in 99 editors briefed, more than 1,300 articles and nearly 1 billion impressions. Plus, seven show awards.