The holiday buying season is prime time for brand visibility and boosting sales. Walt & Company works with hundreds of editors leading up to the holidays to ensure that client’s tech products are considered for holiday gift guides, top picks and end-of-year roundups in their respective market categories. Our team works closely with clients to outline holiday campaigns and KPIs for a successful PR program. This includes prioritizing products that need the most visibility during the holiday buying season and crafting unique ways to help products stand out among target audiences.

Holiday Campaign Checklist

1. Are your products in front of the right editors to be considered for holiday gift guides, product category roundups and best of lists?

2. How are you leveraging Black Friday and Cyber Monday selling periods and are you maximizing the impact of promotions with e-commerce editors?

3. Is the messaging and campaign content for your product resonating and standing out among competitors?

4. Have you considered all of the possible audiences and placements that could amplify brand awareness leading up to the holidays?

While the art of gift-giving during the holidays can be a stressful endeavor in our personal lives, ensuring exposure for your brand in the right places doesn’t have to be. Reach out to schedule a meeting to discuss your goals and how Walt & Company can amplify your brand awareness.