Our goal was to position start-up Network Power & Light above the fray during the rollout of its new “thin servers.” To launch its flagship product, we produced “Escape From Las Vegas,” an aerial activation. During a major trade show, 100 editors and analysts were shuttled from the LVCC to the Private Jet Center at Las Vegas Airport for the product’s unveiling by the company’s CEO. We then whisked them onto a fleet of helicopters for a Hoover Dam fly-over and a buzz of the Las Vegas Strip. The memorable and effective event achieved the goal of positioning the company as both a technical and marketing innovator.
