Artificial Intelligence (AI) and Machine Learning (ML) is quickly revolutionizing the way businesses operate and can make all the difference to a customer’s bottom line and deliver success. But everyone seems to have an AI/ML solution.
So how do you stand out from the crowd?
PR can bridge the gap between groundbreaking AI tech and potential clients, partners and stakeholders to ensure technology benefits are effectively communicated, understood and embraced.
A strong PR program should:
Simplify your Value: AI can be complex, often leading to misconceptions and skepticism among decision-makers. Simplify the complexity, translating technical jargon into relatable language and showcasing tangible benefits
Differentiate from Competitors: It’s a noisy market. Clearly communicate why your AI is different and superior to real and perceived competitors
Build Trust and Credibility: Position your company as an authority in the AI space to demonstrate deep expertise and ethical AI practices
Engage in Storytelling: Narratives about how AI solutions are solving real-world problems that resonate with audiences; highlight the journey, impact and future potential of technology
