Redefining an Industry

An early leader in the fast growing enterprise and data center flash storage market, Violin retained Walt & Company to help the company communicate how it is transforming the data center with all-flash optimized primary storage platforms that deliver high performance and enterprise data services in a resilient and scalable architecture to efficiently manage business critical applications – all at the cost of traditional storage..  Faced with fierce competition from entrench data storage vendors, our approach focused on positioning Violin’s superior technological approach and innovative marketing strategy.  Our PR and Social Media campaigns increased coverage by 50 percent and social media engagement by 75 percent.


Case in Point: Social Media Groundswell for "Disk is Dead" Campaign

The 2015 launch of Violin’s Flash Storage Platform (FSP) that incorporated all flash arrays marked a sea change in the enterprise and data center storage market.  Working closely with Violin’s marketing team, Walt & Company drove a social media program supporting the company’s “Disk is Dead” marketing campaign.  Taking an aggressive stance on the market, Walt & Company created digital ads centered around a contest to attend the "Fare Thee Well: Celebrating 50 Years of Grateful Dead” concert at Levi’s Stadium in Santa Clara, Calif. The digital ads were delivered directly into press’, analysts’, IT managers’ and strategic C-level enterprise decision-makers’ social media news feeds about the campaign to encourage brand engagement and contest entry.