Carpe Diem: Utilizing Newsjacking to Enhance Brand Awareness
/Carpe diem, often translated as “seize the day,” is a phrase used to express the idea that one should make the most of the present moment. For PR professionals, seizing the moment or ‘newsjacking’ has become a key tool in the arsenal for enhancing brand visibility and building credibility.
So, what exactly is newsjacking?
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